The Flame of the Valley

Named after the wild poppy (Lala) that dances across Kashmiri meadows, Gul-e-Lala is a celebration of bold femininity and timeless tradition. This phiran, crafted from soft wool in a rich cocoa brown, is adorned with blooming aari embroidery in striking hues of poppy red, coral pink, mustard yellow, and dusky rose — a vivid tribute to nature’s palette.

Whether you’re strolling through autumn leaves or gathering with loved ones, Gul-e-Lala wraps you in stories, softness, and soul.

Fabric: 100% Kashmiri Wool
Work: Hand Aari Embroidery
Colour Story: Cocoa base with wild floral tones
Crafted in: Kashmir, India
Fit: Free-size, flowy silhouette with side slits

Care Instructions:
Dry clean only. Do not wring. Fold gently, iron inside out. Store wrapped in muslin for longevity.